Sara is an Associate Director level account handler with over 20 years marketing experience with agencies and client companies.
She has worked at WPP and Omnicom agencies in senior account management roles and at client companies such as Doubleday publishing, Bloomberg BNA and The Bradford Exchange.
With expertise in direct marketing, Sara also has experience in advertising, digital, managing events and sales promotion.
Clients Sara has worked with include:
- Hewlett-Packard (B2B direct marketing, channel marketing, event management, sales incentives, online marketing)
- Renault Cars (B2C direct marketing, channel marketing, dealer incentive programmes)
- American Express (advertising and direct marketing)
- The Balvenie Single Malt Whisky (online CRM programme)
- Centre Parcs (direct marketing)
- Thresher Group (off trade promotions)
- Mattel Toys (Direct marketing)
- Budget Rent-a-Car (direct marketing and sales promotion)
- Virgin (online and direct marketing games promotion)
Areas of experience:
- Direct marketing
- Direct response advertising
- Channel marketing
- Subscription marketing
- Customer Relationship marketing
- Marketing strategy
- Brand strategy